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We review your site, rankings, Google Business Profile and your top three local competitors, so you see exactly where leads are leaking.
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SEO for solar companies that turns searches into installations
Every day, Australian homeowners search “solar installer near me”, “solar battery rebate” and “6.6kW solar system price”. If you're not in the top three, those quotes go to a competitor. Rank My Business is a specialist solar SEO agency that helps installers, battery specialists and commercial solar companies win the Google Maps pack and turn organic traffic into booked jobs.
Our experienced team knows the solar buyer journey, from rebate research and STC questions to battery comparisons. We build SEO strategies that bring in qualified leads month after month, without paying for every click.
- Solar keyword and rebate content strategy
- Google Maps pack and suburb-level local SEO
- Upfront pricing with no hidden charges
- Same-day booking for strategy calls
- A dedicated professional on every account
- Month-to-month agreements
Your Solar Company ★★★★★
#1 in maps Competitor Solar Co. ★★★★☆
Another Energy Pty Ltd ★★★★☆
This is the spot we build your campaign to win.
Why solar is one of Australia's toughest SEO markets
You're not just up against the installer down the road. National retailers, comparison sites, lead marketplaces and manufacturers all chase the same page-one spots for "solar panels Sydney" or "solar installers Brisbane".
Paid ads can fill the gap, but high-intent solar clicks are expensive, and when the budget stops the leads stop. SEO works differently. Rankings you earn keep bringing in enquiries, so your cost per lead falls over time.
A long, research-heavy buyer journey
Homeowners compare panels, inverters, batteries, payback periods and reviews for weeks before asking for a quote.
Rebates drive searches
"Solar rebate Victoria", "Cheaper Home Batteries program" and "STC solar rebate" bring huge research traffic most installers ignore.
Local intent decides the sale
Buyers want a local, CEC-accredited installer they can trust, so the map pack and suburb pages matter most.
Trust and reputation win the job
Solar is a $5,000 to $20,000+ decision. Reviews, case studies and install galleries often decide who gets the call.
What's holding your solar business back?
- ✕ Your site sits on page two or lower for "solar installers [your city]".
- ✕ Leads are feast or famine, so you can't plan crews for next month.
- ✕ Competitors own the local map pack with more reviews.
- ✕ Your website gets traffic but not quote requests.
- ✕ You buy leads that are also sold to three other installers.
If any of these sound familiar, an effective, solar-specific SEO campaign is the fix.
Solar SEO services built to generate quote requests
Every campaign is built around one goal: more qualified solar enquiries. Here's what's included.
High-intent keyword research
Keywords mapped by buyer stage, from "solar installer near me" to "10kW solar system cost" and "best solar battery Australia".
Local SEO and map pack
Our local SEO services and Google Business Profile management cover categories, photos, posts, citations and reviews.
Suburb and service area pages
Useful location pages like "Solar Installers Geelong" or "Solar Panels Ipswich", each with local projects and reviews.
On-page SEO
Residential, battery, commercial and EV charger pages optimised to rank and convert. See our on-page SEO approach.
Technical SEO
Speed, Core Web Vitals, schema and indexing fixed by our technical SEO team, with WordPress SEO know-how.
Rebate and battery content
State rebate guides, battery explainers and brand pages written by our SEO content writing team.
Link building
Authority links from Australian energy, local and supplier sites through our link building services and off-page SEO.
AI search optimisation
Get cited when buyers ask AI "who's the best solar installer in Perth?" with AI SEO, ChatGPT SEO and Perplexity SEO.
Every campaign includes lead tracking. With Google Analytics setup, you'll see which keywords and pages bring in calls, form fills and real installation leads.
Is your competitor getting your solar leads?
Find out in 48 hours. Our free audit shows where you rank, who's beating you and the three fastest wins for more quote requests. No lock-in and upfront pricing if you go ahead.
Claim my free solar SEO audit or call 1300 007 265
Trusted by Australian trade businesses. See our clients.
Local SEO for solar installers across Australia
You don't need to rank for "solar panels" nationwide. You need to rank in the suburbs and regions your crews install in, where buyers are ready to book. We tailor every strategy to local rebates, climate and competition.
| Market | Local search focus | Incentives we cover in content |
|---|---|---|
| Melbourne and Victoria | "solar installers Melbourne", Geelong, Ballarat, Bendigo | Solar Victoria rebates and interest-free loans |
| Sydney and NSW | "solar panels Sydney", Newcastle, Central Coast, Wollongong | NSW Peak Demand Reduction Scheme battery incentive |
| Brisbane and Queensland | "solar installers Brisbane", Gold Coast, Sunshine Coast, Townsville | Queensland feed-in tariffs and battery offers |
| Perth and WA | "solar panels Perth", Mandurah, Bunbury | WA battery rebate scheme |
| Adelaide and SA | "solar installers Adelaide", regional SA | SA battery and VPP programs |
| Canberra, Hobart, Darwin | ACT, TAS and NT metro searches | Local interest-free and utility schemes |
Every campaign also covers the federal Cheaper Home Batteries program and STCs. Multi-state installers can scale with our national SEO services, and solar franchises or multi-branch businesses benefit from our franchise SEO framework.
Our proven 7-step solar SEO process
A clear, reliable process, so you always know what's happening and why.
1 Week 1
Discovery call
Your service areas, most profitable products, crew capacity and lead goals.
2 Weeks 1–2
Audit and competitor review
Technical audit, profile review, backlink gap and keyword gap against local rivals.
3 Week 2
Keyword mapping and strategy
Every target keyword gets a page. You approve a 90-day plan with upfront pricing.
4 Weeks 3–6
Technical and on-page fixes
Speed, schema, service pages and quote forms first, where the fastest gains are.
5 Weeks 4–10
Local SEO and location pages
Google Business Profile, citations, reviews and suburb pages go live.
6 Ongoing
Content and authority
Rebate guides, battery content, case studies and quality links each month.
7 Monthly
Reporting and refinement
Rankings, calls, form fills and cost per lead, reviewed with your specialist.
Stop buying shared solar leads. Start owning them.
Get a free competitor report showing the keywords and suburbs your top three rivals rank for, plus a plan to overtake them.
- ✓ Free keyword and competitor gap report
- ✓ 30-minute strategy call with a solar SEO specialist
- ✓ Same-day booking availability
- ✓ No hidden costs, no lock-in contracts
Complete digital marketing for solar companies
SEO works best with the right support channels. Our experts can manage your whole solar lead pipeline under one roof.
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Solar website design
Fast, mobile-first sites with quote forms and project galleries. See our web design services and custom landing pages for rebate and battery campaigns.
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Google Ads for solar
Capture ready-to-buy searches while SEO builds, with our Google Ads agency and PPC management services.
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Facebook and social ads
Battery and solar offers perform well on social. Our Facebook ads agency and social media marketing teams run lead campaigns and retargeting.
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Commercial solar B2B
Reach facility managers and business owners with LinkedIn marketing and advertising.
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Video content
Installation walkthroughs and customer stories rank on YouTube too, with YouTube SEO.
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Conversion rate optimisation
Turn more visitors into quote requests with CRO services.
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Email nurturing
Solar buyers take weeks to decide. Email marketing keeps you front of mind until they're ready.
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Branding
Stand out from look-alike solar brands with our branding services.
Why solar businesses trust Rank My Business
Choosing an SEO company for your solar business is a big decision. Here's why Australian installers rely on us.
Solar and trade specialists
We work with trades every day, from electricians to roofers, so we know how local buyers search and decide.
Knowledgeable about solar
We understand CEC accreditation, STCs, feed-in tariffs, battery programs and panel brands, so your content is accurate.
Leads, not vanity metrics
Reports focus on calls, quote requests and cost per lead.
Affordable pricing, no hidden fees
Clear monthly plans with upfront pricing and month-to-month agreements.
A dedicated professional
One experienced SEO specialist who knows your business, not a new account manager every month.
Established and reputable
An Australian team with years of experience and industry awards and recognitions. Learn more about us.
Solar SEO for every type of solar business
Residential
Residential solar installers
Rooftop solar for homes, with package pages and quote funnels.
“solar installer near me”, “6.6kW solar system [suburb]”
Get a free audit → Batteries
Solar battery specialists
Battery installs and upgrades for existing solar owners.
“solar battery [city]”, “Tesla Powerwall installer”, battery rebates
Get a free audit → Commercial
Commercial solar companies
Business, farm and warehouse solar with longer sales cycles.
“commercial solar [state]”, “solar for business”
Get a free audit → Off-Grid
Off-grid and hybrid providers
Standalone and rural systems for properties off the grid.
“off-grid solar [region]”, “standalone power systems”
Get a free audit → Retail & Wholesale
Solar retailers and wholesalers
Product, brand and category pages, supported by ecommerce SEO.
panel, inverter and battery product searches
Get a free audit → Trades
Electricians offering solar
Solar combined with your electrician SEO so both services rank.
“solar electrician [suburb]”, “EV charger installation”
Get a free audit → Solar SEO FAQs
SEO for solar companies is the process of improving your website, Google Business Profile and online reputation so you rank higher when people search for solar panels, batteries or installers in your area. The goal is more qualified quote requests without paying for every click.
Google Maps rankings often improve within 6–10 weeks. Organic rankings for competitive terms usually build over 3–6 months, with the strongest results from 6–12 months. SEO compounds, so leads keep growing the longer you invest.
Pricing depends on how many locations you serve and how competitive your market is. A single-city installer needs less work than a multi-state retailer. After a free audit, we give you a custom proposal with upfront pricing and no hidden costs.
They work best together. Ads bring instant visibility, while SEO builds rankings you own. Over time, strong SEO lowers your cost per lead and reduces how much you rely on paid clicks. See our PPC management services.
Yes. We optimise your Google Business Profile, build local citations, grow reviews and create suburb pages that tell Google you're the most relevant local installer.
Yes. We create state rebate guides, battery program explainers, brand comparisons and payback content. Every piece is checked for accuracy, because incentive details change often.
Yes. We work with solar businesses in Sydney, Brisbane, Perth, Adelaide, regional areas and across Australia.
No. We offer month-to-month agreements.
Ready to fill your install calendar?
Your next customers are searching right now. Tell us your service area and goals, and a solar SEO specialist will send you a free audit and a clear plan. Upfront pricing, no hidden charges and no pressure.
Rank My Business
AUS1300 007 265
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