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Usher Smith
Digital Marketing Expert
Usher Smith is a seasoned Digital Marketing Growth Expert, specialising in driving business expansion through innovative strategies. With 10+ years of experience in SEO, PPC, and analytics, Usher delivers measurable results for clients.
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Recent Articles By Usher Smith
What Makes Your Brand Machine-Readable in AI Search?
The way people find businesses online is undergoing its most significant shift in two decades. AI-powered search tools — Google’s AI Overviews, ChatGPT search, Perplexity, and others — don’t just return a list of links. They synthesise information from across...
Google Starts Rolling Out May 2026 Core Update
Google has officially begun rolling out its May 2026 Core Update, confirmed via the Google Search Status Dashboard. The update started at 8:43 AM PDT on May 21, 2026, and Google estimates the full rollout could take up to two...
How to Optimise Content for AI Search Features (New Google Guide)
Google’s relationship with AI has moved well past the experimental stage. With AI Overviews rolling out broadly and AI Mode becoming a core part of how Google delivers search results, the question every website owner is now asking is the...
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