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Usher Smith
Digital Marketing Expert
Usher Smith is a seasoned Digital Marketing Growth Expert, specialising in driving business expansion through innovative strategies. With 10+ years of experience in SEO, PPC, and analytics, Usher delivers measurable results for clients.
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Recent Articles By Usher Smith
AI Overview CTR Dropped 61%, But Clicks Remained Stable
The headline is alarming. The reality is more nuanced — and more actionable. A 61% drop in CTR from AI Overview positions sounds catastrophic. But when clicks hold steady, the story changes entirely. A striking new study has sent ripples...
Digital Marketing in 2026: What Actually Works Now (And What’s Dead)
The digital marketing landscape has undergone a seismic shift. Strategies that delivered reliable returns just a few years ago are now yielding diminishing results, while entirely new paradigms have taken centre stage. As we navigate through 2026, the integration of...
Google Introduces New Spam Policy to Tackle Back Button Hijacking
Google has taken a firm stance against one of the web’s most frustrating user experience abuses. In a blog post published to the Google Search Central Blog by Chris Nelson of the Google Search Quality Team, the company announced that “back button...
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