Were Our Views on ‘The Great Decoupling’ Incorrect? Analyzing the Impact of &num=100
Posted on September 25th, 2025 by Allen GlennIn recent years, a growing trend known as “The Great Decoupling” has caught the attention of digital marketers, SEOs, and analysts alike. Initially, the term referred to the growing divide between impressions and clicks in Google Search Console (GSC) data. But with the recent changes in Google’s infrastructure, particularly the disabling of the &num=100 parameter, […]
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