Things to Look For When Choosing PPC Services in Australia

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May 29, 2022 | by Usher Smith

5 Things to Look For When Choosing PPC Services in Australia

If you’re a business that wants to succeed in SEM marketing, you’ll have to choose a PPC agency that’s at the top of their game. But here’s the catch: there’s dozens of PPC agencies to choose from, each with their own speciality and campaign planning process. In such cases, it’s always better to segregate them before you find the one that actually makes the cut. To make things easier, we’ve curated five key factors to help you distinguish the average from the very best.

Competency in Analytics, Numbers, and Strategy

First and foremost, analytics play a huge role in making a PPC campaign successful. With that said, a good PPC agency will thus know how to leverage the right information and numbers to their advantage. Make sure the agency you choose is adept at understanding different target audiences and markets since that’s essential to create ROI-driven campaigns. Also, see whether they use the right tools to measure PPC metrics and performance.

Repository of Curated Audience Data.

The more an agency runs campaigns for multiple clients, the more real-time data they’re able to curate. This means top PPC agencies can predict certain audience behaviours better due to the data they’ve gathered, which is something you should consider. Picking a PPC agency with such first-hand curated data repositories can save you plenty of time and give you an edge in your lead generation efforts.

Local Search Expertise

Did you know that about 88% of searchers who look up local businesses on their phones actually make a visit within 24 hours? So local search is pretty important if your business is a physical store. Check whether the agency you’re partnering with is well-versed in local paid search. A PPC agency with a good expertise in local search can thus help you drive the intended foot traffic your business needs to grow.

Specialty in Certain PPC Channels

PPC agencies can come in a variety of different specialties. While one might offer only end-to-end programmatic advertising services the other may specialise in complete PPC management across several different channels including social media. Some will even offer consultation services too. A reputed agency offering PPC services in Australia, however, will offer a complete stack of services under one roof with speciality in multi-platform management. Based on your marketing goal, decide the specific channels you’re likely to use. Whether you’ll be needing help with design? Or ad copywriting services? Clarifying things initially will help you make the right decision.

Integrated Approach to Digital Marketing

Lastly, you’ll need to find an agency that can expertly blend their PPC efforts to support your digital marketing strategy and overall business goals. Such companies will consider the overall perspective, plan, and execute campaigns that go hand-in-hand with other channels in the funnel. An integrated marketing approach will ensure you gain significant returns on your marketing dollar and reap benefits in the long run.

Final Thoughts

It’s no surprise that finding the right PPC agency is hard given the amount of services and specialities available today. However, adhering to the above factors can help you get started and make the right decision. On the lookout for a PPC agency in Australia, Melbourne that can tailor their services to your requirements? Let Rank My Business help you out. We’re a team of PPC marketers and strategists that can help you drive great results on your paid search campaigns whilst saving every bit of your spends. Get in touch with us to know how we can help.