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Lead-Generating LinkedIn Marketing Services That Drive Real Results for B2B Businesses
In today's competitive B2B landscape, reaching the right decision-makers at the right time can make all the difference. At Rank My Business, we specialise in creating targeted LinkedIn advertising campaigns that connect your brand with professionals who matter most to your bottom line.
Rank My Business is Melbourne’s trusted LinkedIn Marketing Agency, dedicated to helping B2B companies unlock the full potential of the world’s largest professional network. With over 950 million members worldwide and more than 13 million users in Australia alone, LinkedIn offers unparalleled access to decision-makers, industry leaders, and high-value prospects.
Unlike traditional social media platforms, LinkedIn is where business happens. Our team understands the unique dynamics of LinkedIn’s professional environment and leverages this knowledge to create campaigns that resonate with your target audience. Whether you’re looking to generate qualified leads, build brand authority, or drive conversions, our LinkedIn Marketing Services Melbourne are designed to deliver measurable results that align with your business objectives.
As a locally-based agency, we combine our deep understanding of the Melbourne business landscape with cutting-edge LinkedIn advertising strategies to help you stand out in your industry. From startups to established enterprises, we’ve helped businesses across various sectors achieve their growth targets through strategic LinkedIn marketing.
LinkedIn has evolved far beyond a simple networking platform—it’s now one of the most powerful B2B marketing channels available. Here’s why your business should be investing in LinkedIn marketing:
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Unlike other social platforms where users browse for entertainment, LinkedIn users are in a professional mindset. More than 4 out of 5 LinkedIn members drive business decisions, making it the ideal platform for reaching C-suite executives, managers, and key stakeholders who have purchasing authority.
LinkedIn's targeting options are unmatched in the B2B space. Target prospects based on job title, company size, industry, seniority, skills, groups, and even specific companies. This level of granularity ensures your message reaches exactly the right people, minimizing wasted impressions and maximizing relevance.
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While cost-per-click on LinkedIn may be higher than platforms like Facebook or Instagram, the quality of leads generated typically far exceeds other channels. LinkedIn leads convert at a rate 3x higher than other major ad platforms, making it an invaluable investment for businesses focused on ROI.
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Your ads appear in a professional environment where users are already thinking about business solutions, industry trends, and career development. This context significantly increases the likelihood of engagement and conversion compared to platforms where users are primarily seeking entertainment.
Consistent presence on LinkedIn helps establish your business as a thought leader in your industry. Combined with our content marketing services, LinkedIn advertising can amplify your expertise and build trust with your target audience.
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LinkedIn's robust analytics platform provides detailed insights into campaign performance, allowing us to track every dollar spent and demonstrate clear return on investment through lead generation, website traffic, and conversions.
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At Rank My Business, we offer comprehensive LinkedIn Ads Management tailored to your unique business objectives. Our services include:
Every successful LinkedIn campaign begins with a solid strategy. We conduct thorough market research, analyze your competitors, define your ideal customer profile, and develop a customised roadmap that aligns with your business goals and budget.
We leverage LinkedIn's sophisticated targeting capabilities to reach your ideal prospects. From job titles and company sizes to industry verticals and professional interests, we create highly refined audience segments that maximize relevance and minimize waste.
Our creative team develops scroll-stopping ad copy and visuals that resonate with professional audiences. We understand the nuances of LinkedIn's professional environment and create content that educates, engages, and inspires action—complementing your broader content marketing strategy.
From installing the LinkedIn Insight Tag on your website to configuring conversion tracking and setting up campaign structures, we handle all technical aspects of campaign deployment to ensure flawless execution from day one.
LinkedIn advertising requires ongoing refinement. We continuously test ad variations, audience segments, bidding strategies, and campaign settings to improve performance over time. Our data-driven approach ensures your campaigns become more effective with each passing week.
We implement robust tracking mechanisms that provide visibility into every aspect of campaign performance. From impressions and click-through rates to lead quality and conversion metrics, you'll have complete transparency into how your investment is performing.
Our monthly reports go beyond vanity metrics to provide actionable insights. We explain what's working, what's not, and our recommendations for continued improvement, ensuring you understand the value being delivered.
Generating leads is only the first step. We can integrate your LinkedIn campaigns with your email marketing platform and CRM to ensure leads are properly nurtured and moved through your sales funnel efficiently.
The user experience doesn't end when someone clicks your ad. We can help optimize your landing pages for conversion, ensuring alignment between your ad messaging and post-click experience. This often involves collaboration with our web design and development team.
The true value of LinkedIn Marketing Services Melbourne lies in their ability to directly impact your bottom line. Here’s how our LinkedIn advertising campaigns translate into tangible business growth:
LinkedIn ads don't just generate awareness—they fill your sales pipeline with qualified prospects actively looking for solutions like yours. Our campaigns are designed to attract leads who are ready to engage, shortening your sales cycle and increasing conversion rates.
Targeted Lead Generation: Lead Gen Forms, we can capture high-quality leads without requiring users to leave the platform. Pre-filled forms with LinkedIn profile data reduce friction and increase conversion rates, delivering prospects directly to your CRM or email marketing system for immediate follow-up.
For businesses targeting specific high-value accounts, LinkedIn is unparalleled. We can create custom audiences that include employees from your target companies, delivering personalised messaging that speaks directly to their challenges and needs.
Even when prospects aren't ready to convert immediately, consistent LinkedIn advertising keeps your brand top-of-mind. When these decision-makers are eventually ready to make a purchase, your business will be their first consideration.
While LinkedIn advertising requires investment, the quality of leads generated typically results in a lower cost-per-acquisition compared to traditional B2B marketing methods like trade shows, direct mail, or cold outreach.
Many B2B businesses still underutilize LinkedIn advertising or run poorly optimized campaigns. By partnering with our LinkedIn Advertising Agency, you gain an immediate competitive advantage in reaching and converting your target audience.
Our LinkedIn Marketing Agency utilizes the full spectrum of LinkedIn’s advertising formats to achieve your objectives:
Sponsored Content appears directly in the LinkedIn feed, making it one of the most visible and engaging ad formats. We create compelling single image ads, video ads, carousel ads, and document ads that stop scrollers and drive engagement. These native-style ads blend seamlessly with organic content while delivering your message to precisely targeted professionals.
Formerly known as Sponsored InMail, Message Ads deliver your content directly to prospects' LinkedIn inboxes. With open rates averaging 52%, these personalized messages are perfect for event invitations, content downloads, webinar registrations, or direct sales outreach. Conversation Ads take this further by creating interactive, choose-your-own-path experiences within messaging.
While often overlooked, Text Ads and Dynamic Ads offer cost-effective opportunities for brand awareness and website traffic. Dynamic Ads use LinkedIn profile data to create personalized ad experiences, including Follower Ads, Spotlight Ads, and Content Ads that appear in the right-hand column and top of feed.
Video content generates 5x more engagement on LinkedIn than other content types. Our team creates compelling video ads that tell your story, demonstrate your solutions, and build emotional connections with your audience—expertise we've honed through our video marketing services.
LinkedIn's native Lead Gen Forms are a game-changer for B2B lead generation. These mobile-optimized forms auto-populate with LinkedIn profile data, reducing friction and dramatically increasing conversion rates compared to traditional landing page forms.
Not every prospect converts on first touch. We implement sophisticated retargeting campaigns using LinkedIn's Website Retargeting, Contact Targeting (uploading your email lists), and Lookalike Audiences to re-engage interested prospects and expand your reach to similar professionals.
For businesses targeting specific high-value accounts, we develop personalized ABM campaigns on LinkedIn. By creating custom audiences of decision-makers at your target companies and delivering tailored messaging, we help you break into enterprise accounts that traditional marketing can't reach.
Our LinkedIn Advertising Agency in Melbourne has delivered successful campaigns across diverse sectors:
Professional Services
Manufacturing & Industrial
Healthcare & Medical
E-commerce & Retail
Hospitality & Tourism
Legal Services
Real Estate & Property
Education & Training
Financial Services
Technology & SaaS
Recruitment & HR
Construction & Engineering
Every day you wait is another day of lost leads, missed opportunities, and wasted advertising spend. Your competitors are already using high-converting landing pages to capture the customers you’re missing.
Choosing the right LinkedIn Advertising Agency can be the difference between wasted ad spend and a thriving lead generation engine. Here’s what sets Rank My Business apart:
Transparency and methodology matter. Here’s exactly how our LinkedIn Advertising Agency in Melbourne approaches campaign management:
At Rank My Business, we measure success by the results we deliver, not the promises we make. Our LinkedIn Marketing Services Melbourne have helped businesses across diverse industries achieve remarkable outcomes:
These results aren’t accidents—they’re the outcome of strategic planning, continuous optimisation, and deep
expertise in both LinkedIn advertising and broader digital marketing principles.
BRAND EXPERIENCE
While LinkedIn excels at B2B marketing, a comprehensive digital strategy often requires a multi-platform approach. Rank My Business offers expert management across all major advertising platforms:
LinkedIn advertising costs vary based on your industry, targeting, and campaign objectives. Most businesses should budget between $3,000-$10,000 per month for meaningful results, with minimum daily budgets of $50-100 per campaign. While LinkedIn's cost-per-click is typically higher than Facebook or Google Ads (averaging $5-15), the lead quality is significantly better for B2B businesses. We'll work with your budget to maximize ROI and can start with smaller test campaigns before scaling.
Most clients begin seeing initial leads within the first 2-4 weeks of launching campaigns. However, optimal performance typically develops over 2-3 months as we gather data, test variations, and refine targeting. LinkedIn advertising is a medium-term investment—expect 90 days to truly understand campaign potential and 6 months to see substantial business impact. Quick wins are possible, but sustainable lead generation requires patience and ongoing optimisation.
LinkedIn is specifically designed for professional networking and B2B marketing. Unlike Facebook or Instagram where users are primarily seeking entertainment, LinkedIn users are in a business mindset. The platform offers unique targeting options like job title, company size, industry, and seniority—essential for reaching decision-makers. While cost-per-click is higher, lead quality and conversion rates typically exceed other platforms for B2B businesses. We often recommend LinkedIn as part of an integrated strategy alongside our Facebook advertising and Google Ads services.
Absolutely! While LinkedIn is often associated with enterprise marketing, small businesses can achieve excellent results with the right strategy. The key is precise targeting to maximize budget efficiency and focusing on high-value offerings where the customer lifetime value justifies the investment. We've helped small businesses with budgets as low as $2,000-3,000 per month generate consistent qualified leads. If your target customers are professionals or businesses, LinkedIn can be incredibly effective regardless of company size.
We offer flexible engagement options. While we recommend a minimum 3-month commitment to allow proper testing and optimisation, we don't lock clients into lengthy contracts. Most clients choose to continue working with us because of the results we deliver. We believe in earning your business every month through performance, not contractual obligations.
To launch effective campaigns, we'll need: your business objectives and target metrics, ideal customer profile (job titles, industries, company sizes), current marketing materials and brand assets, access to your website and LinkedIn Company Page, CRM or lead management system details, and your monthly advertising budget. We'll guide you through this during our onboarding process and can work with whatever you have available.
We track comprehensive metrics including impressions, click-through rates, cost-per-click, landing page conversion rates, cost-per-lead, lead quality scores, and ultimately, cost-per-acquisition and return on ad spend. Most importantly, we focus on business outcomes—qualified leads, sales pipeline value, and closed revenue. Our monthly reports connect advertising metrics to real business impact, integrated with your analytics and reporting systems.
Yes! This is one of LinkedIn's most powerful features. We can target employees at specific companies (perfect for account-based marketing), particular industries, company sizes (from startups to enterprises), and even combine multiple criteria. For example, we can target "Marketing Managers at companies with 50-500 employees in the Technology sector located in Melbourne." This precision targeting is what makes LinkedIn so effective for B2B marketing.
It depends on your objectives. For brand awareness and engagement, Sponsored Content (especially video) performs exceptionally well. For direct lead generation, campaigns using LinkedIn Lead Gen Forms typically deliver the best results with the lowest friction. Sponsored Messaging works brilliantly for event promotion and high-value offers. We typically run multi-format campaigns, testing different approaches to find what resonates best with your specific audience.
Yes! Your organic LinkedIn following doesn't impact paid advertising performance. LinkedIn ads reach your target audience regardless of whether they follow your page. That said, building your organic presence through our social media management services and content marketing can complement paid efforts by providing social proof and additional touchpoints.
LinkedIn advertising works best as part of a comprehensive approach. We integrate campaigns with your SEO strategy to reinforce keyword targeting, your content marketing to promote valuable resources, your email marketing for lead nurturing, and your website design to ensure optimal landing page experiences. This integrated approach amplifies results across all channels.
We're a Melbourne-based agency with deep local market knowledge and specialised LinkedIn expertise. Unlike generalist agencies that offer LinkedIn as an afterthought, we've made B2B LinkedIn advertising a core focus. We combine transparent reporting, hands-on optimization, strategic thinking, and integration with broader digital marketing efforts. Most importantly, we're accountable to results—our success is measured by the qualified leads and revenue we generate for your business, not just vanity metrics.
Contact us today and one of our friendly team members will be in-touch within 24 hours.
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