Traditional Vs. Digital Marketing Company
When you’re a business that needs to sell a product or service, it can be overwhelming to choose the right marketing company, either traditional or digital. With dozens of them springing up, how do you make the right choice?
Whether you’re a startup or an established firm, knowing the benefits of each company can make a huge difference in the long term.
Here’s what you need to know to get started:
What’s the Difference between a Traditional Marketing Company and a Digital Marketing Company?
The real difference between a traditional and digital marketing company is in the specific channels they rely on to get your message across.
Traditional marketing agencies use conventional media or offline channels such as direct mail (letters, postcards, leaflets), television, print ads (billboards, magazine features, newspaper ads), radio, word of mouth, etc. The end goal of traditional marketing companies is to help businesses spread awareness about their brand.
Digital marketing agencies, on the other hand, make use of digital media and channels like websites, social media, SEO, PPC, advertising, email marketing, content marketing, and relevant apps as a part of their strategy. The goal of digital marketing companies is to leverage sales of customers using different digital channels.
Benefits of Hiring a Traditional Marketing Company
1. Creative and Impactful Ideation Team
A traditional marketing agency or company has a team of highly-creative marketers and advertising executives that are well-versed in creating out of the box ideas.
They can create a striking commercial for brands on television, radio, or print media channels that can no way be interpreted digitally.
2. Better Understanding of Mainline Media
Such agencies are aware of certain marketing tactics like Guerilla marketing and other highly-creative offline marketing strategies, which can make a brand stand out from the crowd.
Having in-depth understanding of different offline outlets makes for delivering a cohesive marketing message for a business.
3. Specialization for Niche Markets
There are instances where audiences of certain businesses are used to a particular media and might not necessarily use digital channels.
To help convert them into customers, mainline or traditional marketing companies offer specialised marketing solutions that wouldn’t otherwise be possible with digital mediums.
Benefits of Hiring a Digital Marketing Company
Full-stack Services Under One Roof
A digital marketing company in Melbourne offers a wide range of services on digital channels. No matter where your audience hangs out, a digital marketing agency will offer SEO, PPC Advertising or Social Media Marketing to reach out to them and turn them into customers.
Access to a Team of Digital Marketing Experts
With a digital marketing company, you get access to sound professionals that know how to get the best bang for the buck for your marketing investment, that too with a successful track record.
You also get regular reporting and monitoring thanks to the advanced tools used by digital marketing companies.
Quick Results With Cost Savings
Compared to any other traditional marketing company, a digital marketing company can promise quick and satisfactory results. They are also inexpensive compared to mainline agencies.
Whether you’re on a monthly contract or a yearly one, a digital marketing agency, with smart account analysis, A/B testing, and optimizations, can guarantee the returns you expect without any excuses.
Which One to Choose?
In the end, it all comes down to your marketing needs, budget, and target audience specifications.
If your target audience is those that rely on traditional media like TV, radio, or newspapers it’s better to go with a traditional marketing company. However, if your audience spends time on digital channels or uses digital media like smartphones or social media, partnering with a digital marketing company in Melbourne is your best bet.
We recommend hiring a digital marketing company since everyone these days is active on the internet and is conversant in using smartphones (including elderly people.)
A digital marketing company can provide highly granular level targeting for every bit of your audience demographics. They can also get you the best ROI for your business by tracking every aspect of your ad spends on digital mediums.
Need on for your own company? We at Rank My Business can help. We are an Australia-based digital marketing agency in Australia, Melbourne that specialises in offering end-to-end digital marketing services to businesses big and small. Get in touch with us to discuss a quick quote.
