Crucial Digital Marketing Services You Shouldn’t Overlook in 2022

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Jun 14, 2022 | by Usher Smith

Crucial Digital Marketing Services You Shouldn’t Overlook in 2022

Digital marketing services are everywhere but are you leveraging the right ones for your business? Not using the right digital marketing strategy can cost you a fortune in ad spends, not to mention stagnate your business growth on online platforms. A reputable digital marketing agency with proven expertise can help make the right decision. Choosing the services tailored to your needs, you can rest assured your business gets the attention it deserves on digital mediums. Not sure where to start? Here’s some top services we think you should consider to uptick your digital growth in 2022.

High-quality Link Building

Link building is an important part of SEO and one of the best ways to rank your website on Google in 2022. Through high-quality backlinks you can gain good search traffic and higher domain authority for your website. But here’s the catch: Without a good link building strategy you can’t expect to rank on top of SERPs. Google is strict with black-hat tactics and can penalise you for spammy links or illegitimate link building activities, if you don’t know how. Make sure the agency you pick uses credible link building strategies like guest posting, local citations, and content submissions for better visibility in search engines.

Local SEO

Essentially, local SEO is the art of bringing more search visibility of your business (whether small, medium-sized, or brick and mortar store) across a geographic area. Thanks to the rising popularity of Google My Business, many local stores and companies are stepping up their local SEO game for gaining the spotlight in search results. It’s also worth noting that about 70% of buyers are likely to visit a store found on Google My Business so Local SEO should definitely be at the top of your list. Our recommendation? Pick a digital marketing agency that offers dedicated local SEO digital marketing service in Australia, Melbourne so you get a boost in your local rankings.

PPC Advertising

Pay-Per-Click or PPC is a powerful digital marketing tactic that, although great, requires immense expertise to get the most out of your marketing bucks. It consists of placing ads on SERPs and bidding an amount for specific keywords to help your business rank faster. Given that smart bidding and responsive search ads are top trends for PPC advertising in 2022, PPC should definitely be included in your overall strategy.

Social Media Marketing and Optimization

With a user base of billions of social media users across the globe and growing, ignoring social media would be a huge mistake. Social media offers granular-level targeting as well meaning the possibilities of reaching your prospective customers are also endless. However, you’ll need to have a deeper understanding of which social media platforms your audience uses the most, why they use it, and the right type of posts to engage with them. Hiring a social media agency will make things easier for you in that regard. From content creation to ads targeting and brand awareness, they’ll take care of everything to make your social media campaign successful.

Content Marketing

Last but not least you’ll definitely not want to leave out content marketing services. Content marketing involves creating high-quality content with useful information to attract your audience. Among different types of content, pay close attention to user generated content. It has the potential to influence buyer’s decisions and is one of the top digital marketing trends in 2022. Understand what resonates the most with your audience and create compelling content that gets them talking.

Final Thoughts

Well, now you know which services to pay attention to, make sure you outsource your marketing requirements to the right agency. Someone that understands your business inside out and keeps you atop key trends. Or simply reach out to a result-driven digital marketing agency like us. At Rank My Business we’ll be more than happy to help you with your digital marketing needs. Get in touch for a quick consultation.