Instagram's New AI Features

Instagram’s New AI Features: Driving Engagement or Drowning Reach?

Posted on February 11th, 2026 by Allen Glenn

Instagram in 2026 is unrecognisable from the photo-sharing app it once was. As AI-powered features proliferate across the platform—from automated translations and editing tools to algorithm customisation and content detection—creators face a pivotal question: are these innovations helping them reach audiences, or making it harder than ever to be seen? The answer, as with most […]

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Google Launches February 2026 Discover Core Update

Google Launches February 2026 Discover Core Update

Posted on February 9th, 2026 by Allen Glenn

Google has rolled out its February 2026 Discover Core Update, marking another significant shift in how content appears in Google Discover feeds across mobile devices worldwide. This update, announced on February 3, 2026, represents Google’s ongoing effort to refine content relevance and user experience within its personalised content recommendation platform. For publishers, content creators, and […]

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LinkedIn AI Search is Reducing Traffic by 60

How LinkedIn’s AI Search is Reducing Traffic by 60%?

Posted on February 5th, 2026 by Allen Glenn

The digital marketing landscape just experienced a seismic shift. LinkedIn recently revealed that Google’s AI-powered search features caused non-brand awareness traffic to decline by up to 60% across certain B2B topics, even while their search rankings remained stable. This isn’t a minor fluctuation—it’s a fundamental transformation in how people discover and consume content online. The […]

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Set Up Redirects

How to Set Up Redirects: Types, Benefits, and How They Influence SEO?

Posted on February 2nd, 2026 by Allen Glenn

Every website eventually faces the need to move, rename, or reorganise its pages. Maybe you’re launching a redesign, migrating to a new domain, consolidating duplicate content, or simply cleaning up your URL structure. Whatever the reason, these changes create a fundamental challenge: what happens to all those URLs that people have bookmarked, shared, or found […]

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Google Explains Phantom Noindex Errors

Google Explains Phantom Noindex Errors and What They Mean for SEO

Posted on January 29th, 2026 by Allen Glenn

If you’ve been diving into Google Search Console and have come across “phantom noindex errors,” you may be wondering what’s going on. These errors are becoming a point of confusion for many SEOs and website owners, as they often don’t appear to have any visible cause on your site. But don’t panic – understanding and […]

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future of AEO and GEO

What will be the future of AEO and GEO in next 5 to 10 Years?

Posted on January 28th, 2026 by Allen Glenn

As the digital landscape continues to evolve, two emerging optimization strategies, Answer Engine Optimization (AEO) and Generative Engine Optimisation (GEO), are gaining significant attention. These strategies are directly influenced by the advancements in artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). Over the next 5 to 10 years, AEO and GEO are […]

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Optimise for AEO and GEO

How to Optimize for AEO and GEO?

Posted on January 21st, 2026 by Allen Glenn

The search landscape is evolving rapidly. While traditional SEO remains important, two emerging paradigms are reshaping how people find information online: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). As AI-powered search tools like ChatGPT, Google’s AI Overviews, and Perplexity gain traction, optimizing for these platforms has become essential for maintaining visibility. Understanding AEO […]

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Migrate a Website Without Losing SEO

How to Migrate a Website Without Losing SEO?

Posted on January 19th, 2026 by Allen Glenn

Website migration is one of the most nerve-wracking experiences for digital marketers and website owners. Whether you’re changing your domain, switching hosting providers, redesigning your site, or moving to a new CMS, the fear of losing hard-earned search engine rankings keeps many people up at night. The good news is that with proper planning and […]

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Technical SEO vs. On-Page SEO vs. Off-Page SEO

Technical SEO vs. On-Page SEO vs. Off-Page SEO

Posted on January 15th, 2026 by Allen Glenn

In the world of search engine optimisation (SEO), there are various strategies and techniques used to improve a website’s ranking on search engines like Google. However, these strategies can generally be broken down into three distinct categories: technical SEO, on-page SEO, and off-page SEO. While they all contribute to the overall goal of improving search […]

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Amazon SEO in 2026

Amazon SEO in 2026: What’s Changed and What Still Works?

Posted on January 12th, 2026 by Allen Glenn

The Amazon marketplace continues to evolve at a breakneck pace, and 2026 has brought significant shifts in how the A9/A10 algorithm ranks products. Whether you’re a seasoned seller or just starting your Amazon journey, understanding these changes is crucial for staying competitive. Let’s explore what’s new, what’s evolved, and what timeless strategies still drive success. […]

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