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the project
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The Challenge
Magical Smiles, a trusted dental practice, wanted to increase its online visibility, drive more organic traffic, and generate high-quality leads through both SEO and paid search campaigns. The goal was to stand out in a highly competitive local market and ensure a steady stream of new patient inquiries.
Our Approach
We implemented a comprehensive digital marketing strategy focusing on two key areas:
- Search Engine Optimization (SEO)
Extensive keyword research targeting high-volume, patient-relevant search terms On-page optimization, technical SEO, and local SEO enhancements High-quality content marketing to support topical authority - Google Ads (PPC Campaigns)
Strategic AdWords campaign setup targeting high-intent keywords Continuous A/B testing of ad creatives and landing pages Conversion tracking and budget optimization to reduce cost-per-lead (CPL)
Strategic Highlights
Market research
Search Engine Optimization (SEO)
Google Ads (PPC Campaigns)
Aussie Style
From page 10 to page 1 - check out how we’ve helped local legends rise to the top of Google.
149% Growth in Organic Traffic
Consistent SEO improvements led to a major increase in visibility and organic website visits.
84% of High-Volume Keywords Ranking on Page 1
The majority of targeted keywords now appear on the first page ofGoogle, driving high-intent traffic.
260+ Organic Leads Generated
Qualified leads directly from organic search, helping to grow their patient base.
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Every Click
From higher CTRs to stronger ROIs, our case studies break down the power of well-executed PPC.
Google Ads Conversion Rate: 12%
Highly optimized PPC campaigns delivered a strong return on ad spend (ROAS).
Average Cost Per Lead (CPL): $39
Efficient budget management ensured leads were generated at a sustainable cost.
1100+ Phone Calls for Appointments via Adwords
Direct impact on new patient acquisition through call-driven ad strategies.
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about SEO Services?
Magical Smiles is now a top-ranking dental clinic in its area, consistently attracting new patients through a balanced digital strategy combining SEO and Google Ads. This case study highlights the power of long-term, data-driven marketing in the healthcare industry.
Magical Smiles is now a top-ranking dental clinic in its area, consistently attracting new patients through a balanced digital strategy combining SEO and Google Ads. This case study highlights the power of long-term, data-driven marketing in the healthcare industry.
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